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Month: November 2020

Consumer Psychology: Behind Australia’s Online Shopping Behaviour
Business Psychology in Digital Marketing

Consumer Psychology: Behind Australia’s Online Shopping Behaviour

November 26, 20204 min read

Online shopping in Australia grew significantly grew over the past two years. Online spending reached up to 10% of the total sales in retail alone,

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Australia, consumer behaviour, marketplace, online shopping behaviour, online spending, product preference
Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market
Business Psychology in Digital Marketing

Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market

November 16, 2020November 16, 20204 min read

Tom Fishburne, a “marketoonist” once said, “The best marketing doesn’t feel like marketing”. With the cutthroat competition online, it is quite a challenge to attract

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digital marketing, marketing strategies, psychology, psychology in marketing

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