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Category: Psychology in Digital Marketing

How To Create Persuasive Videos That Deliver Results
Business Psychology in Digital Marketing

How To Create Persuasive Videos That Deliver Results

April 30, 2021July 28, 2021

With customer attention becoming more and more minimal, creating online contents are also becoming more challenging. The countless marketing schemes being presented on the internet

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How Psychology Can Boost Your Marketing Tactics 
Business Psychology in Digital Marketing

How Psychology Can Boost Your Marketing Tactics 

January 13, 2021November 1, 2022

A marketing strategy without the backbone of psychology is garbage. Every marketing materials online has to work on par with the innermost desires and needs

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Digital Culture | Instilling Psychology to Digital Marketing
Business Psychology in Digital Marketing

Digital Culture | Instilling Psychology to Digital Marketing

December 18, 2020July 28, 2021

Psychology is a separate entity in digital marketing that directly impacts consumer behaviour. It is essential in identifying the appropriate strategy in capturing your target

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Consumer Psychology: Behind Australia’s Online Shopping Behaviour
Business Psychology in Digital Marketing

Consumer Psychology: Behind Australia’s Online Shopping Behaviour

November 26, 2020July 28, 2021

Online shopping in Australia grew significantly grew over the past two years. Online spending reached up to 10% of the total sales in retail alone,

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Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market
Business Psychology in Digital Marketing

Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market

November 16, 2020July 28, 2021

Tom Fishburne, a “marketoonist” once said, “The best marketing doesn’t feel like marketing”. With the cutthroat competition online, it is quite a challenge to attract

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