A marketing strategy without the backbone of psychology is garbage. Every marketing materials online has to work on par with the innermost desires and needs
Category: Business
Digital Culture | Instilling Psychology to Digital Marketing
Psychology is a separate entity in digital marketing that directly impacts consumer behaviour. It is essential in identifying the appropriate strategy in capturing your target
Consumer Psychology: Behind Australia’s Online Shopping Behaviour
Online shopping in Australia grew significantly grew over the past two years. Online spending reached up to 10% of the total sales in retail alone,
Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market
Tom Fishburne, a “marketoonist” once said, “The best marketing doesn’t feel like marketing”. With the cutthroat competition online, it is quite a challenge to attract
Contemporary Workplace Culture: Cultivating Spirited Intellectuals
If a business ceases to innovate, gradual failure comes along with it. Innovation is a trick in building a resilient organisation. Creating new ideas keep
Powerful Brand Image
Powerful Brand Image – Creating an Image That Will Strike Your Target Market Brand image is a relevant component of your business that will
Dynamic Business
Determine Market Opportunity for a Potential Business Growth It is not always enough to settle for what you are already comfortable and going steady in
Starting an Online Business
The Basics | Starting an Online Business Starting a business online can be quite tricky but very much feasible. Although there are will be