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How Psychology Can Boost Your Marketing Tactics 
Business Psychology in Digital Marketing

How Psychology Can Boost Your Marketing Tactics 

January 13, 20214 min read

A marketing strategy without the backbone of psychology is garbage. Every marketing materials online has to work on par with the innermost desires and needs

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digital marketing, emotional marketing, influencer, information-gap theory, marketing, psychology in marketing, social media
Digital Culture | Instilling Psychology to Digital Marketing
Business Psychology in Digital Marketing

Digital Culture | Instilling Psychology to Digital Marketing

December 18, 2020December 18, 20205 min read

Psychology is a separate entity in digital marketing that directly impacts consumer behaviour. It is essential in identifying the appropriate strategy in capturing your target

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consumer behaviour, digital marketing, e-commerce, psychology in digital marketing, target market
Consumer Psychology: Behind Australia’s Online Shopping Behaviour
Business Psychology in Digital Marketing

Consumer Psychology: Behind Australia’s Online Shopping Behaviour

November 26, 20204 min read

Online shopping in Australia grew significantly grew over the past two years. Online spending reached up to 10% of the total sales in retail alone,

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Australia, consumer behaviour, marketplace, online shopping behaviour, online spending, product preference
Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market
Business Psychology in Digital Marketing

Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market

November 16, 2020November 16, 20204 min read

Tom Fishburne, a “marketoonist” once said, “The best marketing doesn’t feel like marketing”. With the cutthroat competition online, it is quite a challenge to attract

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digital marketing, marketing strategies, psychology, psychology in marketing
Contemporary Workplace Culture: Cultivating Spirited Intellectuals
Business

Contemporary Workplace Culture: Cultivating Spirited Intellectuals

October 22, 2020November 10, 20204 min read

If a business ceases to innovate, gradual failure comes along with it. Innovation is a trick in building a resilient organisation. Creating new ideas keep

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Powerful Brand Image
Business

Powerful Brand Image

July 23, 2020September 15, 20205 min read

Powerful Brand Image – Creating an Image That Will Strike Your Target Market   Brand image is a relevant component of your business that will

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Dynamic Business
Business

Dynamic Business

July 16, 2020September 15, 20204 min read

Determine Market Opportunity for a Potential Business Growth It is not always enough to settle for what you are already comfortable and going steady in

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business
Starting an Online Business
Business

Starting an Online Business

June 16, 2020September 15, 20204 min read

The Basics | Starting an Online Business   Starting a business online can be quite tricky but very much feasible. Although there are will be

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