With customer attention becoming more and more minimal, creating online contents are also becoming more challenging. The countless marketing schemes being presented on the internet
Category: Psychology in Digital Marketing
How Psychology Can Boost Your Marketing Tactics
A marketing strategy without the backbone of psychology is garbage. Every marketing materials online has to work on par with the innermost desires and needs
Digital Culture | Instilling Psychology to Digital Marketing
Psychology is a separate entity in digital marketing that directly impacts consumer behaviour. It is essential in identifying the appropriate strategy in capturing your target
Consumer Psychology: Behind Australia’s Online Shopping Behaviour
Online shopping in Australia grew significantly grew over the past two years. Online spending reached up to 10% of the total sales in retail alone,
Psychology in Digital Marketing: 3 Ways to Entice and Engage Your Target Market
Tom Fishburne, a “marketoonist” once said, “The best marketing doesn’t feel like marketing”. With the cutthroat competition online, it is quite a challenge to attract