Tom Fishburne, a “marketoonist” once said, “The best marketing doesn’t feel like marketing”. With the cutthroat competition online, it is quite a challenge to attract attention and interest to gain visibility, credibility, and sales. Digital marketers are finding new ways to tap into their target market with the aid of psychology in digital marketing.
The traditional strategies of marketing are slowly becoming obsolete while modern marketing approaches are dominating the industry. Nowadays, converting marketing tactics into sales require unique creativity and critical thinking to effectively entice and engage intended audiences. The market is becoming more meticulous and knowledgeable when it comes to choosing the right brand or product before making a purchase decision.
The psychology behind the purchase behaviour of individuals is utilised to design an approach that will dramatically reach the target market. With a thorough understanding of how your consumers think, you will be able to instil the right social and psychological trigger on par with your marketing efforts.
The Psychology in Digital Marketing
Trust in Digital Marketing
The presence of scammers, phishers, fake news, and other sketchy activities online made it hard to promote trust. Trust is one of the most crucial aspects of digital marketing that glues the brand and its target market. Projecting a trustworthy image online is one way to entice your target audience to interact, engage in your posts, and eventually, make a purchase. It is vital in influencing your consumers in their purchase decisions.
How To Build Trust Online?
Building trust online requires several actions to show your target audience your legitimacy. Here are the important aspects that you need to project on your online platform:
- Genuine testimonials and reviews from previous customers.
- Success stories of your clients flaunting how your services helped them
- Garner an ample amount of shares and subscribers on your social platforms.
- Show off your security badges, third-party badges, and certifications to project your validity.
The Psychology of Reciprocity
As the famous economic rule states, “there is no such thing as free lunch”. Every business needs to bargain something to earn something. On the other hand, consumers tend to reciprocate your kindness through constant purchases, referrals, and online sharing. The tactic of giving value to your target market before asking for a sale will project the sincerity of your concern and your vision as to why you are offering a product or service that will benefit them. The theory of reciprocity is the armour of every business in effectively influencing the buyer’s decision.
As the famous economic rule states, “there is no such thing as free lunch”. Every business needs to bargain something to earn something. On the other hand, consumers tend to reciprocate your kindness through constant purchases, referrals, and online sharing. The tactic of giving value to your target market before asking for a sale will project the sincerity of your concern and your vision as to why you are offering a product or service that will benefit them. The theory of reciprocity is the armour of every business in effectively influencing the buyer’s decision.
How to Leverage with Reciprocity?
The discipline of the integrated marketing contents of the business is crucial in attaining successful reciprocity. Presenting valuable insights, opinions, information and visuals online is what every digital marketer opt for to deliver positive results to their marketing efforts. Thus, reciprocity goes hand in hand with the right marketing materials that are working towards one common goal.
The Value of Commitment and Consistent Efforts
Commitment and consistent efforts are another “weapon of influence” that relays how we want our brand to be perceived. It injects reliability and trustworthiness while building a strong relationship with your valued target market. Being able to convince a consumer to commit to your product or services on a public platform is an assurance of making a sale. On top of that, it will also help influence his or her friends to try and believe in what your company has to offer. Thus, genuine commitment and constant effort to deliver authentic information, engaging entertainment and reliable brand image will help your company broaden its network.
How to Project Commitment and Consistent Marketing Efforts?
Conducting online contests and games will foremost attract many people. It will entice and engage them in joining while creating curiosity about your company. It will extend a commitment to your target audience while invoking loyalty and trust.
There are many ways to utilise psychology in your marketing strategies. The presence of technology and measurable online consumer behaviours, significantly made digital marketing schemes more specific and easy but very challenging at the same time. Setting your brand apart from your competitors is another challenge that is crucial in becoming the leader of the pack.
