A marketing strategy without the backbone of psychology is garbage. Every marketing materials online has to work on par with the innermost desires and needs of consumers. Without the use of psychology, marketing efforts will be a complete waste. Why? The goal might be right but the tactics of how to relay it to the target market require a thorough understanding of not the facade of your consumers, but it must be aided with your knowledge of what your customers really want.
Consumers nowadays are becoming more open on social platforms about their concerns about a certain product or what they want for the product. Taking a closer look into these aspects will help you formulate a scheme that will effectively reach the hearts of your target market.
A psychological trigger is a powerful form of tapping the mind and desire to purchase of your target market. As you may already know, internet users are very meticulous, particular, and cautious about the brands they choose. What they want is a brand that personally answers their questions and needs. Hence, arm your marketing strategies with tactics formed from in-depth research about your consumers’ genuine desires and you’ll be able to boost your marketing game.
How To Boost Marketing Tactics With Psychology?
Emotional Marketing
There are two kinds of marketing schemes that directly affects your consumer’s purchase decisions; rational marketing and emotional marketing. Rational marketing is crucial in laying out the product’s quality and usefulness. It accentuates the benefits customers will gain from buying the product. The rational strategy is for those who are technical about every detail of the product; it is for logical and rational consumers.
Emotional marketing, on the other hand, is an approach that taps consumers in a more personal way. It is composed of a series of strategies: tone, mood, and communication. Emotional marketing is utilised to increase loyalty and spark engagement.
With the cutthroat online competition amongst businesses, tapping consumers on a personal scale is far more effective than just merely enumerating what the product can deliver as a function. Thus, garnering emotional responses from your target market is not only effective in leading them to buy the product but also deliver long-term benefits to your business: loyalty.
Social Proof is Essential
With the growing number of influencers, social media marketing has become a prerequisite for every business. Gaining positive feedbacks online helps in building your credibility and develop trust amongst your consumers.
Social media influencers are now becoming a valuable asset to many brands. Be it a mega-influencer to micro-influencer, these people can touch the core wants of your target market. If they see their beloved influencer using a certain product, they are likely to buy one for themselves. It is in our human nature to mimic our idle’s actions. The only effort for your brand to do is to simply find the right influencer.
Sparking Cognition
As you read an article that relates to you on a personal level sparks a desire to follow its lead. Grounded cognition is based on the principle that humans can experience a story, film, or article as if they were there.
Creating content that have a story behind it where your consumers can relate to is effective in gaining and retaining their attention. Telling actual stories from an actual person, speaking in a friendly manner, and sharing personal experiences can lead your target audience to empathise. If your story, testimonials, and vision are relatable, your target market will be able to know what your brand is all about and if it aligns with their own principles, then it is a clear-cut sign that your marketing scheme is effective.
Information-Gap Strategy
People will experience a robust emotional response when they realise a gap between what they already know and what they desire to know. Curiosity is a powerful tool for marketers to attract consumers. Sparking curiosity will trigger customers to want to know more because they want to fulfil their desire for such knowledge.
Powerful headlines are effective in catching someone’s attention. It will make the reader want to know what’s the fuss about and would want to explore every inch of that topic. Hence, if you want to capture your market’s attention, do not disclose everything with one go. Gradually work your way out and start with a headline that makes them wonder.
Psychology can be quite a different field in contrast to marketing, but these two sure work hand-in-hand in formulating a marketing tactic that is now only effective but also earns you a spot in your consumers’ hearts.
